Organic Products for Mindful Eating: The Chemical-Free Products Need More Strategies for its Positioning in the Global Market.

Geethalakshmi K

Among the 187 countries engaged in organic agriculture globally, India holds a distinctive status, contributing 30% to the total organic production. (Statista)

Imagine a household where a trip to the market involves just one item: salt. Everything else, from vegetables to fruits to creamy dairy products, and even the feed for cattle and fertilizers for plants, is produced right at home. Sounds like a dream, doesn't it? But Kallappa has turned this into reality.

Kallappa making the Jeevamrut

Kallappa Shegunasi is a humble farmer from Bagalakot district. For him, work is worship in true essence. His home itself is named after the title of a very famous poem by, Jnanapitha awardee poet  Kuvempu- “Negilayogi”. “Negilu” means “Plough” in Kannada and “Yogi” translates to “mystic.” Kallappa is an embodiment of Negilayogi, as he believes in work being the highest form of devotion. 

He grows various crops from sugarcane, millets, turmeric, maize, garlic, banana, watermelon, onion, garlic, guava, coriander,chilli and cauliflower, among others. His surplus harvest gains him profit after meeting the needs of his household.

Kallappa has got his farm-to-table factory buzzing right there, as he is an expert in formulating his fertilizers, pesticides, sprays, and weedicides mostly using his farm leftovers, dairy products like ghee and milk, animal waste, and Jaggery as per his composition. With other farmers' swearing by the effectiveness of his organic fertilizers, Kallappa has found himself another income stream.

Aside from his fertilizer venture, Kallappa has diversified his offerings extensively! Kallappa has got a whole lineup of products from the sweetness of the jaggery to red hot chilli powder. He also sells millet, ragi, turmeric powder, oil, a wide variety of grains and his very special Kalmeshwar Energy Booster. Kalmeshwar is his very own brand name under which he sells products right in his backyard. It's like he's got a mini grocery store going on right from his farm!

He is a farmer practicing innovative agriculture rooted in a traditional faith system and also a successful entrepreneur who understands the commercial pulse of his products.  He is a phenomenal example of what can be achieved with passion, perseverance, and a deep connection to the land. With the rise in demand for organic products globally, Kallappa's offerings are well-positioned to meet the needs of mindful consumers looking for high-quality, ethically produced goods.

Through his dedication to organic farming and his diverse product line, Kallappa is not only nourishing bodies but also nurturing a more mindful approach to food consumption and environmental stewardship. As consumers increasingly seek out natural and sustainable options, Kallappa's farm-fresh offerings are poised to make a meaningful impact on the way we eat and how we live.

Kallappa's farm-fresh offerings